Does just seeing Ronald McDonald put you in the mood for a burger and fries? Well, that effect is even stronger for children, who are bombarded with billions of dollars worth of food advertising brought to them by the media characters they love.
It’s the low hanging fruit in the childhood obesity epidemic. Redirect the power of advertising to promote foods to children that are lower in salt, sugar and fat. And by promote, researchers mean, use the extraordinary power of media characters like Dora the Explorer and Tony the Tiger before her to deliver the message.