Support

THERE ARE MANY WAYS TO SUPPORT PUBLIC RADIO WVTF AND RADIO IQ:

Spread the Word

By listener contributions that account for more than 50% of our operating budget:

Public Radio:  It's all of us. And, it's for all of us. No matter where you live in our broadcast area, whether you are a new comer - welcome by the way - or life long resident; new listener or long timer.  It's in-depth news, civil discourse, blue grass from the Blue Ridge, the classics and jazz and entertainment that respects your intelligence.  Donors who contribute to RADIO IQ and WVTF make this valuable public radio service a reality on the air across Virginia and online everywhere there's Internet connection.  We're accessible through our multiple broadcast frequencies, our web site(s), and optimized for your mobile devices

Because more than half of our operating budget comes from listeners, you are our future.  One that holds much promise for public radio listeners where facts, substance, and honesty really matter. And one in which listener support plays a greater role than ever before.  Your contribution – in the amount that fits your budget – is greatly appreciated.

Pledge Now

Or mail your contribution to this bank lockbox address:  

WVTF & RADIO IQ
P.O. Box 2737
Roanoke, VA 24001-2737

By Corporate Underwriting which helps "underwrite" the cost of programming:

Corporate underwriting is how your business or organization can receive on-air announcements on WVTF and RADIO IQ. These announcements are heard by a huge audience of nearly 160,000 weekly listeners within the largest coverage area of any radio station in Virginia.

Corporate Underwriting is a great way to let our listeners know that you, just like them, support a premier public radio station.  And our listeners want to support the many businesses that help sustain the high quality programming offered by WVTF and RADIO IQ.

As a WVTF/RADIO IQ underwriter, your messages will reach listeners who:

  • Have the high incomes and more discretionary spending dollars. 
  • Are educated. WVTF and RADIO IQ are rated the #1 radio station among college graduates.  
  • Make important consumer and business decisions as leaders in the communities we serve.
  • Will associate your business with the high quality broadcasting image of WVTF and RADIO IQ.
  • Agree with you that substantive and meaningful radio programming is important to our broad coverage area's quality of life.

Corporate Underwriting announcements work as a powerful marketing and advertising tool for many businesses, and the financial support they generate help sustain WVTF and RADIO IQ's efforts to offer the finest programming possible 365 days a year.

Corporate Underwriting is affordable, too! Our development team will be happy to discuss with you all the options available as a WVTF/RADIO IQ underwriter.  Please call us at 540-989-8900 or 800-856-8900 (VA, NC, WV). Or contact us by Email     

Click to view a list of featured underwriters

By becoming an online sponsor:

More than two out of three Public Radio listeners use a computer at least once a day.  WVTF/RADIO IQ listeners are tech savvy with many of them visiting our web site regularly to search for news and to listen to one of our three online streams.

You can reach those public radio listeners with your message while at the same time helping WVTF and RADIO IQ by sponsoring ad space on our web site and our web streams.

Sponsorship opportunities on WVTF.org include banners of various sizes for run-of-site rotation and/or specific pages such as our events, Civil War Series, and weather pages. "Listen Live" (RADIO IQ, RADIO IQ With BBC, and WVTF online streams) and On-Demand (Podcast) Sponsorships include pre-roll announcements. And our online services are optimized for mobile use so your banner ad will be viewed and your message heard by a growing audience using mobile devices such as smart phones and tablets.

To learn more about online sponsorship opportunities at WVTF.org Email our development department anytime or call us at 540-989-8900 from 9:00-5:00 weekdays. We'll be happy to discuss online digital media sponsorships that work for you and for public radio.

By becoming a "Day Sponsor": Choose any day of the year to celebrate or honor a friend, a birthday, or just about any special occasion.

Your "Day Sponsorship" may be up to 20 words in length not counting the first-mentioned Day Sponsor's name. Your message will be on the air five (5) times throughout the day of your choice to reach a broader variety of available audiences.

For details on becoming a Day Sponsor, please Email us, or call 9-5 Monday-Friday at 540-989-8900.

By donating your vehicle through the Car Talk Vehicle Donation Program:

There are many ways to support WVTF/RADIO IQ including donating your vehicle. You can donate any used car, SUV, truck, motorcycle, scooter or even a boat.  These donations help us bring you the news, music, and entertainment programs you enjoy such as Car Talk which is spearheading the vehicle donation campaign. You get free towing and a tax deduction plus you'll do the right thing for the environment by recycling. Please call the Car Talk Vehicle Donation folks who would love to help you get started at 866-789-8627.  Or check out their web site for additional details Car Talk Vehicle Donation

By Planned Giving to WVTF & RADIO IQ:

Although outright gifts provide crucial resources for current programs, deferred gifts build the foundation for the future. Giving through estate plans or life income gifts is particularly suitable for those who would like to support WVTF Public Radio with a significant gift that may not be possible to make outright.

Charitable Gift Annuity:

A charitable gift annuity is a contract between you and WVTF/RADIO IQ that provides you and/or other designees an income stream for life. Payments are backed by the Foundation's assets.

The income stream can begin as soon as the gift is completed. However, if you don't currently need the income, or if you want a larger income tax deduction, you may elect to defer the income until a future date. At the end of the designated lifetimes, the remainder will be used by the station according to your wishes.

Because the payments are fixed, charitable gift annuities are appropriate for donors who want to make a significant gift to WVTF/RADIO IQ but are concerned with maintaining a life income stream that they can count on. They can be funded with gifts beginning at $25,000.

Bequests by Will or Living Trust:

The most common form of deferred or planned gift to support WVTF/RADIO IQ is a charitable bequest. A will or living trust is a very personal matter and should be prepared with an attorney. The following language is an example of how a bequest may be worded:

“I give, devise and bequeath to Public Radio WVTF/RADIO IQ, a non-profit corporation in Roanoke, Virginia ____ percent of my estate (or $____ or other personal or real property appropriately described) to be used for (specified use or unrestricted).”

Life Income Gifts:

Numerous tax and financial benefits may be realized with a “life income gift,” such as a charitable gift annuity or charitable remainder trust. The donor makes an irrevocable gift of cash, securities, or property and receives income for him or herself (may include another beneficiary, such as a spouse) for either life or a specified term of (1 to 20) years. When the specified period ends, the remainder goes to support WVTF and RADIO IQ.

Charitable Lead Trusts:

This type of charitable trust pays the charity a fixed amount or percentage of an asset for a term of years. Thereafter, the assets are passed on to loved ones, and applicable estate, gift, and generation skipping taxes on the trust assets may be significantly reduced.

Gifts of Life Insurance:

You may want to consider naming WVTF/RADIO IQ as beneficiary of a life insurance policy. If WVTF/RADIO IQ is named both the sole owner and the beneficiary, the contributor is eligible to receive an immediate charitable deduction for the policy’s fair market value or the net premiums paid, whichever is less. Additional premiums paid may also be tax deductible.

Retirement Plan Gifts

Designation of WVTF/RADIO IQ as primary or contingent (after a spouse) beneficiary of a private pension fund (e.g. IRA, SEP, 401(k), profit sharing plan) can result in the most “tax-wise” estate gift possible. This is because retirement accounts are subject to taxes that other estate assets may avoid. Simply designate WVTF/RADIO IQ as beneficiary on your plan’s “Beneficiary Designation” form.

Retained Life Estate

You may generate a current income tax deduction by giving a home or farm to WVTF/RADIO IQ while retaining the right to occupy, rent, or otherwise use the property during your lifetime. The property will also be removed from your taxable estate.

To contact someone in our development office about Planned Giving to WVTF/RADIO IQ, please call 540-989-8900 or 800-856-8900 (VA, NC, WV) or Email us

By joining the Producer's Circle:

The Producers Circle is a group of our most generous supporters. By making a gift to WVTF/RADIO IQ at the $1,000 level or higher, you can join this group and help keep public radio alive.

As a member of the Producers Circle, you will enjoy the following benefits:

Broadcaster ($1,000-2,499):
  • Annual Producers Circle reception with WVTF/RADIO IQ personalities
  • Personal tour of our broadcast centers in Roanoke and Charlottesville
  • Subscription to our quarterly e-newsletter
  • Acknowledgement on our website
Director ($2,500-4,999):
  • All of the above plus...
  • Invitation to a WVTF/RADIO IQ special event
  • Invitations to live program productions
  • Personalized brick along the walkway at our main Broadcast Center in Roanoke
  • Six on-air announcements thanking you for your contribution
Executive Director ($5,000-9,999):
  • All of the above plus...
  • Invitations to additional WVTF/RADIO IQ special events
  • Opportunity to sit in on a live WVTF/RADIO IQ broadcast
Executive Producer ($10,000-24,999):
  • All of the above plus...
  • Plaque on the wall of honor at our main Broadcast Center in Roanoke

To contact our development department about joining our Producers Circle EMail us or call 540-989-8900 or 800-856-8900 (VA, NC, WV) and ask to speak to a development department representative.