Marketplace on WVTF, RADIO IQ & RADIO IQ w/BBC News

Weekdays at 6:00 PM on WVTF and 6:30 PM on RADIO IQ

Marketplace with host Kai Ryssdal produced and distributed by American Public Media focuses on the latest business news both nationally and internationally, the global economy, and wider events linked to the financial markets.

The only national daily business news program originating from the West Coast, Marketplace is noted for its timely, relevant and accessible coverage of business, economics and personal finance. 

Marketplace, weekdays at 6:00 pm on WVTF and 6:30 pm on our RADIO IQ and RADIO IQ With BBC News networks.

Be sure to check out the  Marketplace Morning Report weekdays at 9:51 on RADIO IQ and RADIO IQ With BBC News.

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Program Headlines

  • Thursday, June 30, 2016 3:20pm

    Update: Misty Copeland was promoted Tuesday, June 30 to principal dancer for the American Ballet Theater. She's the first-ever African-American woman to hold that title.


    Age starting dance: 13

    Height: 5 feet 2 inches

    Bust: "Bigger than most"

    At least, that's how ballerina Misty Copeland describes her numbers-defying career in dance. A soloist with the American Ballet Theater in New York, Copeland recently explained how she doesn't really fit into the traditional model for ballet, but still made it work.

    “All of those numbers, they just don’t add up to create a classical dancer,” she says. "No matter what, I'm going to be who I am."

    Listen to the full conversation from our live show in New York City in the audio player above.

  • Wednesday, July 1, 2015 9:37am

    Even with hints that an interim resolution may be possible for Greece, the dollar is still up — Today, a euro costs $1.11.

    This hurts the way profits of U.S.-based, multinational companies are booked — When the U.S. dollar is strong, American companies doing business overseas often show their profits hurting in their quarterly reports. 

    So why does a high dollar seem to make corporations look better according to another key measure that investors love to watch?

    Here to resolve the paradox is a man who knows his way around a balance sheet, Washington Post columnist Allan Sloan.

    Click the media player above to hear Allan Sloan in conversation with Marketplace Morning Report host David Brancaccio.

  • Wednesday, July 1, 2015 7:00am

    With emergency funding drying up, the Greek government sends a letter to creditors saying it might accept terms of a bailout. More on that. We'll also talk to Allan Sloan of the Washington Post about how the strong dollar is ironically helping U.S. businesses.

  • Wednesday, July 1, 2015 6:00am

    Starting Wednesday, career and vocational programs are facing tougher regulations years in the making. The new so-called “gainful employment” rule is meant to crack down on programs that load students up with debt for courses that don’t lead to decent jobs. The rules especially target for-profit colleges, which often make close to 90 percent of their revenue from taxpayer dollars.

    A career education program could become ineligible for federal student aid if typical graduates have to spend more than 20 percent of their discretionary income paying off their loans, or more than 8 percent of their total income.

    “It’s designed to ensure that taxpayer dollars don’t fund career education programs that consistently leave students with debts they can’t repay,” says Pauline Abernathy with the Institute for College Access and Success.

    In anticipation of the new rules, Abernathy says some colleges already have cut failing programs, reduced tuition, and improved job placement.

    Some schools will also raise admissions standards, says Robert Kelchen, assistant professor of higher education professor at Seton Hall University. Earlier this week, the University of Phoenix, one of the largest for-profit colleges, announced it would introduce some academic requirements for its degree programs.

    “If a student can barely get through the program, and doesn’t seem to be a good bet to get employment, that’s the kind of person that the college might want to discourage enrolling,” Kelchen says.  

    Failing programs will have a chance to improve before the money gets cut off.

  • Wednesday, July 1, 2015 6:00am

    Move over, millennials. Marketers are zeroing in on the next generation — people still under 18 — whom they’re calling centennials.

    Advertising giant WPP has just announced a new partnership with the Daily Mail newspaper and Snapchat. Why Snapchat? It has a reputation as THE app for teens. So that’s where advertising money is going. 

    But these aren’t your father’s ads. They blend in with Snapchat videos from your friends.

    “Consumers are consolidating their time into a handful of apps," says Julie Ask, a vice president, principal analyst at Forrester Research. "They tend to be apps that are social media, instant messaging,” 

    Ask says these kinds of ads are the best way to reach busy, distracted teens.

    Another reason advertisers like apps like Snapchat? It helps them get around government regulations against advertising to the very young. Especially since apps like Snapchat don’t verify ages. 

    “So once you get past the lack of age verification, it is the wild west,” says Adam Hanft, CEO of Hanft Projects, a brand strategy firm.    

    That’s extremely creepy for, say, a parent of centennials. But for advertisers? It’s gold.