With the personal motto “Genius don’t cost extra,” Richard Sher produces and hosts Says You! What he does charge for is his work as president and founder of Pipit & Finch, a marketing and media development company with clients such as CBS/Westinghouse, Hearst Broadcasting and National Public Radio. With more than 30 years experience in broadcast production, programming, media development and marketing, Richard almost didn’t work in radio. He started out as an optician. Really. We couldn’t see it either.