Geoff Nunberg

Geoff Nunberg is the linguist contributor on NPR's Fresh Air with Terry Gross.

He teaches at the School of Information at the University of California at Berkeley and is the author of The Way We Talk Now, Going Nucular, Talking Right and The Years of Talking Dangerously. His most recent book is Ascent of the A-Word. His website is

Talk about belated recognition. At its meeting in Washington, D.C., on Jan. 7, the American Dialect Society voted to make the 600-year-old pronoun "they" their word of the year for 2015. Or more precisely, a particular use of that pronoun that grammarians call the singular "they." This is the "they" that doesn't care whether it's referring to a male or female. As in "If I get a call, tell them they can call me back." Or "Did someone leave their books here?"

The obvious candidates for word of the year are the labels of the year's big stories — new words like "microaggression" or resurgent ones like "refugees." But sometimes a big theme is captured in more subtle ways. So for my word of the year, I offer you the revival of "gig" as the name for a new economic order. It's the last chapter in the life of a little word that has tracked the rise and fall of the great American job.

To listen to the media tell it, "so" is busting out all over — or at least at the beginning of a sentence. New York Times columnist Anand Giridharadas calls "so" the new "um" and "like"; others call it a plague and a fad.

"I tell it like it is." Chris Christie made this his campaign slogan. Donald Trump repeats it whenever he's challenged on something he has said. And Scott Walker, Rick Perry, Mike Huckabee, John Kasich and Rick Santorum have said the same thing. It's the conventional pledge of candor, or what passes for it in American public life.

We English-speakers take a perverse pride in the orneriness of our spelling, which is one reason why the spelling bee has been a popular entertainment since the 19th century. It's fun watching schoolchildren getting difficult words right. It can be even more entertaining to watch literate adults getting them wrong.