The Salinas Valley in Northern California grows about 80 percent of the country's lettuce, and it takes a lot of people to pick and pack it. In a field owned by Duda Farm Fresh Foods, a dozen lechugueros, or lettuce pickers, are bent at the waist, cutting heads of iceberg lettuce. They work frantically to stay in front of a line of 12 more packers, who seal them with tape and toss them onto a conveyor belt.
Before the age of computers and vinyl printers, sign painters worked by hand to illustrate storefronts, billboards and banners. Local craftsmen often developed a signature style that could distinguish a neighborhood, or even a city.
But technology made creating signs less expensive — and less expressive. Sign Painters, a new book and documentary written and directed by Faythe Levine and Sam Macon, focuses on dozens of artists who are keeping the art alive.