The desire for increased productivity in Silicon Valley is spawning a new market, for substances under the heading “nootropics.”
Nootropics are marketed as pills that will increase your productivity and boost your brain power. Many in the scientific community question the claims. But in Silicon Valley, nootropics have become part of a subculture that is trying to work as many productive hours a day as possible.
Like many who take nootropics, Daniel Wiggins works in tech. “It started about nine months ago when I was working on my own startup,” Wiggins said.