You may have heard of Kickstarter, Indiegogo, or other programs where people donate money to help fund a specific project, such as a film. Roanoke is the first Virginia city to implement a new type of grass-roots crowd sourcing for small businesses.
Viva la Cupcake is a shop in Roanoke’s eclectic Grandin Village Community. On a street corner across from an elementary school, it’s the perfect spot for parents and their kids to stop for a sweet treat. Pennie Ahuero and her husband opened the shop five years ago and now they’re ready to grow.