This is fashion week in New York, but with the advent of the Internet, the Big Apple isn’t the only American city laying claim to haute couture. Several innovative apparel companies have put down roots in Richmond – among them a store and factory focused on blue jeans.
In the old tobacco warehouse district, the company opened a small, tasteful showroom and, on the other side of a long window, a workshop where customers can watch nine people, using sewing machines and other tools, to make high end jeans, one pair at a time.